Thursday, September 14, 2006

WOW Philippines (as in where-oh-where?)

I was surprised. Amazed. Saddened. Depressed. Frustrated! Where's our dear WOW Philippines?

I've been scouring the classified pages of The Straits Times for several days now, checking out holiday options that will give us the best deal - in time for Luis' one week school break in October. This break is especially important to me because October is my last opportunity to travel, given that I'm due to deliver in December. You know I need to unwind (as if that's not what I've been doing every afternoon since Luis started school, he he he). Anyway, considering our circumstances -- mainly my being pregnant plus having a preschooler along -- plus factor-in my security concerns (both physical and physiological - bird flu is as frightening as acts of terrorism to me), we are down to 3 options: Kuala Lumpur, Bangkok and Cambodia. Kuala Lumpur we can do by driving on our own at a leisurely pace, probably stopping by along the way if we see anything interesting. I'm giving it top priority because I am thinking I can do shopping for my 2nd baby's essentials there. The night market in Bangkok is equally enticing, but I doubt we can make the most out of it with Luis' traveling with us. Cambodia was not spared of the bird flu epidemic, but Angkor Wat and Siem Reap beckons.

Now you might say there's nothing frustrating at all about what I am saying. Let me get to that. It's the fact that several issues and days after I started my little 'research' and I still haven't found a single ad/promo/invitation/feature that will lure tourists to Manila, or Boracay, or Cebu, or Davao, or Palawan, or Ilocos, or anywhere in the Philippines! There's Incredible India, Bountiful Hawaii, Discover Korea, Experience America, Free & Easy China, Bali/Phuket/Maldives Getaway. Name them. But no WOW Philippines anywhere. Not even a single travel agency offering low fares to Manila.

Does this mean Singaporeans are not our market? Might not be the majority, but should we be totally absent here? In South Korea travel agencies actively promote all sorts of travel packages to the Philippines -- weekend golf, casino, beach, shopping. I can't believe we're ZERO here in Singapore. And to think that we Filipinos always include Singapore in our travel choices in Asia, especially with the introduction of budget airlines. Shouldn't we at least make our presence felt? Hey, Singaporeans, you have another option you know. We have great beaches, too. Beaches are not the monopoly of Bali or Maldives. There are interesting things to see in the Philippines as well. Heck, we can even promote our country as an educational trip option -- for students of well-off countries to see first hand what and how it looks like to be 3rd world. Okay you might not agree with that one, but I'm serious.

My point is if these Singaporeans are ready to travel to China to see the Great Wall, surely we can come up with something as interesting if not as grand. I'm sure they'll be as thrilled with our caves and other unexploited natural wonders. We just need to make sure we come up with a really good, interesting, travel itinerary for them.

P.S. Have you tried visiting our tourism site? I mean the WOW Philippines site? Really, that's where improvements are badly needed first and foremost. You know how pictures can make a difference, and our tourism site just sorely lacks interesting pictures that can lure visitors. Click on highlighted words (e.g. caves, beaches) and you'll be disappointed not to have enough views to see.

0 Comments:

Post a Comment

<< Home